learn how to create new value propositions in an unpredictable market

Customer Insight Series

As new technologies rapidly pour into the market, we—as consumers—find ourselves increasingly firing the products we use and buying new ones that do a better job—and as this cycle speeds up, businesses must discover new ways to create value, or soon enough, they too will be fired.

The problem is, more often than not, attempts to create new value propositions fail—often leaving the innovator with huge losses and with less time to get it right.

But it doesn’t have to be this way. Our Customer Insight Series—six value-packed, easy-to-digest modules—offers a set of tools to navigate the value creation process.

Attribute Mapping Guide

AU$196.90

Your market offering is a translation device-it connects your company's capabilities to your customers' goals. Customers choose your product because it's the right solution for the job. But as their needs evolve, so must your offering. The Attribute Mapping Tool helps you navigate this reality, guiding critical trade-offs: Which features should we prioritise? Which attributes should we improve? What can we eliminate without affecting customer satisfaction? By mapping attributes to customer needs, you ensure your product remains the right choice-today and in the future

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Linking Jobs to Customers

AU$196.90

Often, businesses assume they know why customers buy – focusing on product features or who their typical customer is. But Jobs to be Done (JTBD) theory offers a different approach: it argues that customers "hire" products to solve specific problems or make progress in their lives – these are their "jobs." By understanding these underlying jobs, businesses can innovate in ways that's focused on getting the job done better. A JTBD guide provides the tools to uncover these "jobs" through customer research, leading to stronger, more customer-focused strategies and greater market success.

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Segmentation Guide

AU$196.90

Smart marketing starts with segmentation. By grouping customers with similar needs, you can tailor your approach for maximum impact. Traditional segmentation uses past data and looks at who buys what; but it doesn't tell you why they buy. The segmentation guide takes you beyond those traditional characteristics to uncover what causes people to buy. With these new insights, you will be able to optimise and personalise marketing, creating more value for customers and boosting your sales.

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Consumption Chain Guide

AU$179.00

It's said in marketing that offering unique value is essential, yet in saturated markets, competitors often offer identical products. Not very unique, right? Well, not quite. Introducing consumption chain analysis, a method which allows you to see the entire customer journey and uncover opportunities to step in and create unique value that you and your competitors may have overlooked.

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Growth Prospecting

AU$196.90

The best growth opportunities are often hiding in plain sight. Even if your offering is valuable, misalignment with market needs can leave untapped potential on the table. This module provides strategies to uncover and capitalise on growth opportunities, whether by: Penetrating existing markets Capturing new markets Developing new products Exploring new business models It also delivers actionable tactics for quick wins, such as: Moving up or down the value chain, Re-bundling offerings for increased value, Leveraging choice architecture.

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Guides to Advance & Accelerate Your Growth

Customer Insight Series

"The guides gave our teams a common language to discuss customers and working together we have seen a big difference both in time to value and the quality of outcomes"

Attribute Mapping Guide

Linking Jobs to Customers

Segmentation Guide

Consumption Chain Guide

Growth Prospecting

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