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See Around Corners with theory
By leveraging theoretical frameworks, businesses can gain insightful perspectives on market dynamics and consumer behavior. These theories provide a roadmap for identifying unique strengths and opportunities that can put them ahead of the game.
Value Proposition implement these strategies, allowing companies to not only combat threats, but also anticipate future trends, sustaining success in the market.
Discovery Driven Growth
A excel built planning and project management framework built to handle unpredictable environments. This is purposed for website projects but can be used for any marketing campaign or as part of innovative growth strategies along with other tools.
DownloadPersona Template
Build your target persona and update as you learn information about them. Using this tool ensures your value proposition is on point.
DownloadScenario Planning Template
Seeing around corners. Managing your risk exposure by being ready for potential events.
DownloadStrategic Choices:
Where to Play? How to Win?
- What is your winning aspiration?
- Where are you going to play?
- How are you going to win there ?
- what are the competencies that you'll have that will allow you to win?
- what management systems will support these winning set of choices?
Innovation: The Key to Sustaining Business Success
Innovation is important for sustainable growth. Efficiency innovation helps companies maximise profitability and raise capital, whilst sustaining innovation will help companies fight off competing products and capture upmarket opportunities. Eventually, the landscape changes so much that often companies need to reallocate resources to new and more prosperous models, ideally a disruptive innovation.
Three Key Innovations to Unlock Value
In business creating and capturing value is essential. A value proposition defines the unique benefits a company promises to deliver to its customers uniquely well. It is the cornerstone of any business strategy, aligning the company's offerings with customer needs and preferences to drive demand. On the other hand, value capture refers to the ability of a company to retain some of the value it creates, ensuring profitability and long-term sustainability. This involves strategic pricing, cost management, and leveraging competitive advantages to maximize returns. Together, these concepts form the backbone of a robust business model, guiding companies in how they innovate, operate, and compete.
Competition acts as a catalyst for innovation, pushing companies to become more efficient, improve products and even occasionally create brand new products for different customers. We help our clients cycle through these stages of innovation.
Manage cost with efficiency innovations
For businesses aiming to raise capital, improve profitability, or streamline operations, efficiency innovation is key. We conduct audits to identify areas where innovation can streamline process and reduce operating cost.
Maximise your profits with sustaining innovations
To maintain and extend your market success, sustaining innovations are often key. We help you adapt and upgrade your existing products or services to meet evolving customer needs. Whether it’s improving on existing products to sell to more profitable customer or scaling to new markets, our focus is on sustaining the success of your proven business model beyond it's initial lifecycle.
Creating new and diversified business model
Almost always, a company reaches a point where sustaining innovation within its current business model is no longer possible—whether due to changing customer demands, or disruptive technologies. It's important to see the early warning signs and have placed early bets in new and promising ventures. This is when the future appears most uncertain, as companies must innovate to create new value propositions.
Innovation Decision Tool
The innovation decision tool helps to map out when certain innovations are required.
Workshops: Start-up
Are you feeling stuck and unsure of how to turn the value you have to offer into a successful product that people will buy?
We offer workshops aimed to help you from start-up, turn your vision into a reality. Our course provides a framework to test and refine your value proposition and business model. On completion you will have a method that'll help you get to market quicker and in the best position.
